&Ldquo; The spirit of craftsmanship; It meets the objective needs of transforming the economic development mode, upgrading the industrial structure, transforming the driving force of economic growth, and reforming the supply side structure under the new normal of China's economic development. At the same time, it is; Striving for excellence; It endows many new value connotations with basic meanings, directly connecting with the new production methods and organizational forms of the current society, accurately demonstrating the practical needs and value orientations of this era. The spirit of craftsmanship is a professional civilization and a high-level service culture, and shaping it is not just about; A day's worth of effort;, We need to continuously optimize institutional supply and cultivate the spirit of craftsmanship in the era.
&Ldquo; The spirit of craftsmanship; It refers to the value pursuit concept of craftsmen's meticulous and continuous refinement of products, which embodies the pursuit of ultimate perfection in product details, showcasing a professional civilization and innovative spirit that is never satisfied and constantly surpasses. This spirit is in line with the objective needs of transforming the economic development mode, industrial structure transformation and upgrading, economic growth momentum transformation, and supply side structural reform under the new normal of China's economic development. At the same time, it is; Striving for excellence; It endows many new value connotations with basic meanings, directly connecting with the new production methods and organizational forms of the current society, accurately demonstrating the practical needs and value orientations of this era. In the 2016 Government Work Report, it was also proposed to cultivate a culture of excellence; The spirit of craftsmanship;, Major policy measures to increase variety, improve quality, and create brands. It can be seen that the cultivation of the era; The spirit of craftsmanship; The significance is significant and far-reaching.
The New Normal of China's Economic Development Calls for; The spirit of craftsmanship;
In the context of the new normal of economic development, solving a series of prominent contradictions and problems requires continuous improvement and pursuit of excellence; The spirit of craftsmanship;.
（1） The need for intensive transformation of development mode; The spirit of craftsmanship;
The transformation of development mode is a basic requirement of the new normal of China's economy. In this process, achieving the transformation of development mode from extensive to intensive requires pursuing perfection, patience, focus, meticulousness, and not taking shortcuts; The spirit of craftsmanship; To lead. At present, China's labor costs and resource and environmental advantages are declining, and the traditional growth model of extensive, high energy consumption, and high pollution is difficult to sustain, and it must rely on; The spirit of craftsmanship; Cultivate new competitive advantages in terms of quality, technology, brand, standards, services, etc., in order to achieve the transformation towards an efficient, intensive, and technology-based modern growth model.
（2） The industrial structure needs to move towards the mid to high end; The spirit of craftsmanship;
Currently, China is a manufacturing powerhouse rather than a strong one, with weak technological innovation capabilities, low product added value, lack of prominent advantages in leading industries, and industrial restructuringPursuing perfection and perfection, raising 99% to 99.99%, continuously improving product grades, with the goal of creating the highest quality products in the industry. At present, although some of China's products have reached the international advanced level of quality, the overall level is still not high, and there is still a significant gap compared to the expectations of domestic and foreign consumers and the position of a manufacturing powerhouse. Products such as domestic automobiles, CNC machine tools, engineering machinery, agricultural machinery, and special equipment have low quality stability and precision, and low efficiency in use. According to statistics, countries such as Germany and Japan have a competitive advantage in quality, accounting for up to 56%, or even 65%, while nearly 80% of Chinese products win the market through price advantages. Under the new normal of economic development, upgrading the quality of Chinese products requires; The spirit of craftsmanship; Injecting strong power requires&quo; The spirit of craftsmanship; Showcasing Chinese quality. A key reason why the products of a few Chinese companies such as Huawei and Haier can stand firm in overseas markets is that they attach great importance to excellent quality management.
（2） &quo; The spirit of craftsmanship; Displayed is&quo; Chinese brands;
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A brand is a symbol of a country's manufacturing industry and competitive strength, and the premium ability and competitive advantage of world-class brands are self-evident. In the past, the development of China's manufacturing industry advocated speed and scale, but lacked quality, service, and technological innovation, resulting in a serious lag in brand building in the manufacturing industry. There is a significant gap in the number and influence of world-renowned brands compared to developed countries. According to the 2015 Forbes Global Brand Value Top 100 ranking, Chinese brands are still blank and disproportionate to China's status as a manufacturing powerhouse and the needs of a manufacturing powerhouse. However, with 80 million people, Germany has 2300 world-renowned brands, indicating a significant gap. In the new normal of the economy, consumer demand is becoming increasingly characterized by personalization, diversification, and branding, and China urgently needs it; The spirit of craftsmanship; The cultivation of a global brand through meticulous craftsmanship, refined craftsmanship, and pursuit of excellence requires a spirit of dedication, deep cultivation, and pursuit of perfection to forge the brand, requires&quo; The spirit of craftsmanship; Showcasing Chinese brands.